The Best Way to
Explain Your Value Prop

I see reps struggle with this all the time at every stage of the sale process. They struggle articulating or explaining their value when prospecting, demoing, presenting, handling objections, closing, all of it. A main reason for this challenge is based on how we’re typically trained to deliver our value prop or our “pitch.” As […]

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How to Turn
Core Sales Performers
Into Top Performers

I’ll be speaking at the upcoming Digital Growth Conference with a good friend of mine, Ralph Barsi, on the topic of How to Turn Core Performers into Top Performers. This has always been the front-line manager’s biggest challenge and should be one of their top goals as a manger. The “Distribution of Talent” or “Vitality […]

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