The Best Way to
Explain Your Value Prop

I see reps struggle with this all the time at every stage of the sale process. They struggle articulating or explaining their value when prospecting, demoing, presenting, handling objections, closing, all of it. A main reason for this challenge is based on how we’re typically trained to deliver our value prop or our “pitch.” As […]

Read More…

Expectation Setting is Key

I think the majority of the issues and aggravations we face can be addressed by effective expectation setting. Think about how many problems arise when expectations aren’t set correctly. If you leave the house for work without watching the news and didn’t realize there was an accident that was going to make the commute 2x […]

Read More…

A Defined Next Step

I’ve come to realize this is one of the most important things to get throughout the sale process with a client and is something most sales reps (including me) let the client slide on far too often. We cold call/e-mail, find the needle in the haystack, get them to meet with us, build rapport, qualify […]

Read More…

I think you will like this

Really? I don’t care what you think (at least right now).  This is how I feel when sales reps send their prospecting e-mails or have their initial discovery calls with me or anyone else for that matter and use the phrase “I think.” I sat through a qualification call the other day with someone who […]

Read More…