Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows
  • 4.6 (188)
  • BUSINESS
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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.

  1. Steve Lucas: Why AI Won’t Replace You—Unless You Let It

    1D AGO

    Steve Lucas: Why AI Won’t Replace You—Unless You Let It

    Steve Lucas is a seasoned enterprise software executive and the CEO of Boomi, leading AI-driven digital transformation. In this episode, he and John Barrows dive deep into the evolving role of AI in business, sales, and leadership.They explore insights from Steve’s book, Digital Impact: The Human Element of AI-Driven Tech Transformation, and discuss how AI can actually bring back human connection instead of replacing it. Steve shares why companies and professionals must integrate AI into every aspect of their work—and what happens if they don’t. If you’re wondering how to stay relevant in an AI-powered world, this is the conversation you need to hear. Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Steve on LinkedIn: https://www.linkedin.com/in/nstevenlucas/  Get Steve's book here: https://boomi.com/content/digital-impact-affiliate-pre-order/

    56 min
  2. Larry Kim: Scaling Sales with a Product-First Mindset

    MAR 17

    Larry Kim: Scaling Sales with a Product-First Mindset

    Larry Kim is the founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. In this episode, John and Larry dive into the battle between product-driven growth and go-to-market strategy, exploring why Larry believes a strong product trumps traditional sales tactics.Larry shares lessons from scaling two companies, including his experience hiring (and firing) sales leaders, the power of founder-led sales, and how he slimmed down his team while tripling revenue. If you’re building a business, selling in a competitive space, or struggling with product-market fit, this episode is packed with game-changing insights. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Larry on LinkedIn: https://www.linkedin.com/in/larrykim/  Check out Larry's Website: https://customers.ai/

    57 min
  3. John Shulman: Winning with Interest-Based Negotiation

    MAR 10

    John Shulman: Winning with Interest-Based Negotiation

    John Shulman is the Founder and President of Alignor, a negotiation expert with Harvard credentials, and a consultant to business leaders worldwide. This episode is all about the art of negotiation—from handling tough procurement conversations to defending price in a world of price-focused buyers.Learn about the interest-based negotiation approach, where it aligns (or conflicts) with today’s high-stakes sales environment, and how AI is reshaping the way we negotiate. If you are looking for sharpen your negotiation skills and close better deals real with world strategies and insights, this episode is a must-listen. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with John Shulman on LinkedIn: https://www.linkedin.com/in/john-shulman-1b12202/? Check out John Shulman's Website: https://www.alignor.com/

    58 min
  4. Elina Teboul: Rethinking Capitalism with Feminine Intelligence

    MAR 3

    Elina Teboul: Rethinking Capitalism with Feminine Intelligence

    Elina Teboul is a leadership expert, former attorney, and author of Feminine Intelligence: How Visionary Leaders Can Reshape Business for Good. In this episode, Elina and John dive deep into the balance between logic and empathy in leadership, the flaws in modern capitalism, and how embracing feminine intelligence—not feminism—can drive business success. They discuss the importance of values, “awake” capitalism vs. “woke” capitalism, and how businesses can thrive by integrating emotional intelligence with traditional business strategy. Plus, they explore AI’s potential impact on leadership and the future of work. This conversation is a wake-up call for anyone looking to lead with impact. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Elina on LinkedIn: https://www.linkedin.com/in/elinateboul/ Connect with Elina on IG: https://www.instagram.com/elinateboul/ Check out Elina's Websites: https://elinateboul.com/ and https://feminineintelligencebook.com/

    1h 13m
  5. Shari Dunn: Uncovering Bias and Redefining Competency at Work

    FEB 24

    Shari Dunn: Uncovering Bias and Redefining Competency at Work

    Shari Dunn is a polymath—an accomplished journalist, attorney, CEO, news anchor, and university professor—who brings a wealth of experience to this powerful conversation. She joins John Barrows to discuss her book, QUALIFIED: How Competency Checking and Race Collide at Work. Shari explores the hidden biases in hiring and promotion, the concept of “competency checking,” and the importance of seeing diversity, equity, and inclusion (DEI) as a strategic imperative for business success. This insightful conversation offers actionable steps for redefining how we evaluate talent and building workplaces where everyone can thrive. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Shari on LinkedIn: https://www.linkedin.com/in/sharidunn Check out Shari's Website: https://thesharidunn.com Connect with Shari on IG: https://www.instagram.com/thesharidunn.com6/ Order Shari’s book, Qualified: https://thesharidunn.com/buy-now

    1h 15m
  6. Sydney Sloan: CMO Insights and Intent

    FEB 17

    Sydney Sloan: CMO Insights and Intent

    Sydney Sloan is a seasoned marketing leader and the CMO at G2, the world’s largest software marketplace. In this episode John and Sydney discuss the evolving relationship between sales and marketing, the rise of AI, and how businesses can stay ahead. Sydney shares her personal experience with burnout, the importance of energy management, and how taking a step back helped her gain fresh perspectives. They also dive into AI-driven intent data, hyper-personalization, and what sales reps must do to stay relevant in an ever-changing landscape. If you want to future-proof your sales and marketing strategy, this is a must-listen conversation! Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydsloan/  Check out G2's Website: https://www.g2.com/

    1h 13m
  7. Partnership ANNOUNCEMENT: Zero-to-Pipeline in 60 Days with Alex Buckles

    FEB 10

    Partnership ANNOUNCEMENT: Zero-to-Pipeline in 60 Days with Alex Buckles

    Alex Buckles is back! As the CEO of Forecastable, Alex helps sales teams drive more qualified leads by tapping into their partner networks. In this episode, John and Alex dive deep into the tactical strategies reps and sales leaders can use to activate their company’s ecosystem—partners, investors, advisors, and employees—to generate real revenue.John is so impressed with Alex’s approach that he’s incorporating it into his own strategy and launching a free webinar on February 20th to help sales teams start seeing results within 60 days. This conversation is packed with actionable insights—if you want to differentiate yourself and drive sales through partnerships, don’t miss it! Check the show notes for webinar details. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! SIGNUP TO THE WEBINAR: https://my.demio.com/ref/8sxvVCvt8n1REFrI Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexbuckles/  Check out Alex's Website: https://forecastable.com

    54 min
  8. Jonathan Lister: Building Billion-Dollar Organizations with Curiosity

    FEB 3

    Jonathan Lister: Building Billion-Dollar Organizations with Curiosity

    John Barrows is joined by Jonathan Lister, COO of Vidyard and former VP of Global Sales Solutions at LinkedIn. With over 25 years of experience in B2B tech and SaaS, Jonathan shares his journey of building billion-dollar organizations and explains the critical role of curiosity in leadership and hiring.Jonathan breaks down the evolving role of sales in the AI era, emphasizing the shift from quantity to quality in personalized selling. If you’re ready to unlock talent, embrace change, and shape the future of sales, this conversation is packed with actionable insights. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanlister/  Check out the Vidyard Website: https://www.vidyard.com/

    55 min
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    4.6
    out of 5
    188 Ratings

    About

    John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.

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